Revalue Provencal Crafts

In an increasingly globalized world, we strongly feel the need to revalue traditional savoir-faire and offer an alternative to products that are getting more and more standardized.

Perpetuating ancestral gestures, bringing a contemporary touch to local crafts, working with quality materials or collaborating with committed companies seem to us to be resolutely modern and meaningful answers.

Growing and producing locally

We grow our lavandin in the heart of the Alpilles, without fertilizers or chemicals, respecting the surrounding biodiversity. Each flower is hand-picked during the flowering period, from June to September.

Beehives have been installed nearby allowing the bees to pollinate the plants and produce honey. From the lavender field, located at the foot of the village of Les Baux de Provence, to the local manufacture of the products, we privilege and claim a 100% Provencal craft industry.

Working with marginalized groups

The development of a mode of production in a social economy approach is an essential part of our project. We collaborate with a local social enterprise that works to integrate women who are far from employment. We have also been working for several years in a detention center where we have trained inmates to weave lavender. Beyond the simple moment of breathing that this provides, the transmission of this knowledge contributes to rebuild a certain self-esteem.

Soon, our company will obtain the Pep’s label, the first label for products made in prisons under responsible and inclusive conditions.